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What is a Socially Conscious Business? What Does it Take to be One?

Socially Conscious Business - Nummy

When I started my healthy foods startup, Tapas Foods under the brand Nummy, I knew I needed to make money. I needed to be profitable.

That still remains the end goal. No questions about that. I didn’t start an NGO or a charitable trust.

So the destination was and is very clear – PROFITS!

But how I reach that destination was a very conscious choice I made. The journey of reaching that goal means a lot more to me.

That’s when I decided that Nummy will be a socially conscious brand and organization.

What is a Socially and Environmentally Conscious Business?

When you are aware of the impact your actions have on the society and the environment, you are a socially conscious business. It’s not a mandatory duty or responsibility you shoulder. No one is coercing you to operate this way. It is just a reflection of your values that are translating into some concrete actions. It’s beyond the mandate of law.

Let me give you some examples:

  • You start your organization in a rural area to provide employment opportunities there.
  • You source your raw materials from organic farms, and you pay fair prices to the growers.
  • You hire people (who otherwise find it challenging to find jobs) who need a platform, like transgender people, rural women, unskilled locals, physically challenged youth, retirees in need of income and the list can go on and on.
  • You choose to use biodegradable material than plastic.
  • You find ways to recycle, upcycle waste.
  • You design a marketing message that questions the outdated ways, that is progressive in content and delivery.
  • You associate with brand ambassadors who reflect your values.
  • You set sales targets that are not unrealistic and exaggerated but organic and achievable.
  • Choice in the type of rewards you give your employees which have actual use and meaning and not merely a tool for employer branding.
  • You have marketing strategies that can show that competitors can co-exist and not kill each other.

Basically, anything that can have a positive impact on the society and environment.

These are just a few examples, and you can get creative with your own list.

There is no high priest to tell you what should or should not go in your socially conscious list. These are not mandated by law either.

How much social and environmental consciousness you bring into your business is your choice. Don’t let anyone dictate this to you.

If you are up for it, let me help you with few pointers to start thinking in this direction.

How to be a Socially and Environmentally Conscious Business?

The best way to do this is to share my experience with you. I’m no goody-two-shoes and believe me, being socially conscious doesn’t give me any right to criticize or judge others. It’s a self-proclaimed title and a journey I chose.

Every business comes with its own set of challenges – financial, geographic, competition, resources, and so on.

Start thinking of few steps that I mention below only when you feel ready, when you actually want to do it, and not because it’s a fancy marketing fad.

Because if you are doing it to gain few followers on social media, it is only for a short time. You will lose more trying to put an image because it will drain you and your team. It is tough!

  • The first thing I did was make up my mind. This was easy for me because the steps I took to make my business socially conscious came from my experiences. So, I was and am prepared for slow business growth. You need to make peace with the fact that all this comes with a cost. Most often it is the time taken to reach profitability.
  • Questioning is the biggest step in the journey of being a socially conscious business and the easiest too! Question the traditional ways of doing business. No, not all ways are bad. But questioning will help you pause and think about every aspect of your business. Where do you want your business, what kind of people you want on your team, are there alternative processes, are there other suppliers….
  • Choose your battles. You cannot be conscious of every aspect of your business. You can’t lose focus from your goal of profitability. Some things can drain money and energy, something can stall your growth and bottom line, some actions may not be feasible at that point, you may not have the resources or technology. Make your choices.
  • Track progress and impact on the sustainable growth of your business. You can’t start and forget. Track and measure the impact of your actions. Are these actions making sense? Are these processes sustainable? Are these actions required after a certain period of time? Is society benefitting from it?

A lot of the founder or leadership team’s personality reflects in the way a business operates. You can see it in the Company’s products, offerings, processes, policies, strategies. If the leader is socially conscious, it will show in the business. That’s why there is so much importance placed on the Founders, leaders of organizations.

What We did at Nummy

Our processing facility is in a rural area to provide employment opportunities to rural locals. Our production is completely managed by women.


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Trust me, there is nothing women can’t do! We source from sustainable farmers, we upcycle our waste, and we have many more ideas that can benefit the society and environment.

Stay tuned for more…

Make your choice now!


If yes, start questioning. You can be a startup or established business, there is no right time to bring more consciousness into your business.

If your answer is no, continue doing the awesome things you are already doing!

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Socially Conscious Business - Nummy
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Need a Quick Healthy Snack? Try Twinkle Khanna’s Gluten-Free Makhana Recipe

Need a Quick Healthy Snack? Try Twinkle Khanna's Gluten-Free Makhana Recipe

If you’re looking for a guilt-free snack for the summer, look no further than Twinkle Khanna’s unique gluten-free Makhana recipe.

Earlier this year, Twinkle Khanna’s digital media company, Tweak India, designed a 21-day fitness challenge (called #21Tweaks) for people who were willing to make small changes to their daily habits to ease into a healthy lifestyle.

From healthy diet changes to mindfulness meditation techniques to workout hacks, the 21-day challenge covered all things fitness and wellness.

As part of this challenge, Twinkle Khanna shared her family-favorite Makhana recipe, which is the perfect healthy snack for evening tea breaks and midnight munchies.


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The best part about this Makhana recipe? It’s super easy to prepare.

Here’s what you’ll need:


  • 2 tsp ghee
  • 1/2 tsp mustard seeds
  • 1 cup makhana
  • 8 to 10 curry leaves
  • 2 green chilies
  • Salt to taste


  • Take ghee or oil in a hot pan, add rai, curry leaves, green chilies and then add the makhana.
  • Stir it continuously till it gets a golden color.
  • Add salt.
  • Mix it thoroughly and transfer to a bowl or plate and serve hot.

That’s it — your delicious and healthy makhana snack is ready. Enjoy it with tea, a smoothie, or any other healthy drink.

In her Instagram post, Twinkle Khanna acknowledged makhana’s health benefits. Since makhana is low on cholesterol, saturated fats, and is a gluten-free source of healthy carbs and iron, it makes for a perfect tea-time snack. It can even satisfy your midnight cravings.

So replace all the unhealthy snacks in your kitchen with healthy and gluten-free makhana. If you don’t have time to cook, order our ready-to-eat flavored Nummy makhana today. It’s available in three flavors — Cheesy, Tangy, and Spicy.

Order your Nummy Makhana today on Amazon or Big Basket.

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Chocolate Makhana Recipe

Chocolate Makhana Recipe

Chocolate Makhana is a great option if you are a dessert lover and also like munching something sweet post lunch or dinner. It is a simple, quick, and easy recipe for chocolate lovers. This is an instant recipe for kids. It is perfect for a kiddie snack box or to satisfy your sweet cravings.


  1. Roasted makhana- 1 cup
  2. Ghee/Butter – 1 tbsp
  3. Chocolate(Dark/Milk) – ¼ cup
  4. Chopped cashews and almonds (optional) – 1tsp each


  1. Dry roast the dry fruits until light brown.
  2. Also, dry roast the makhanas until it turns crunchy and crispy.
  3. In a bowl, take the cut pieces of chocolates and melt it using the double boiling technique. You can also melt in the microwave oven.
  4. Add the roasted makhana, almonds, and cashews and give it a toss until it is well coated with the melted chocolate.
  5. Spread the coated makhana over a greased plate and refrigerate for half an hour.

Chocolate Makhanas are ready to eat. Enjoy!


Chocolate Makhana Recipe
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Makhana Milkshake Recipe

Makhana Milkshake Recipe

Makhana Milkshake is similar to any other milkshake. The goodness of makhana adds nutritional value to your milkshake and is best to have during summers. As makhana blends easily with any flavor, it would not only make your shake healthy but also gives an excellent texture to your milkshake.


  1. Roasted Makhana – 8-10 pieces
  2. Sugar – 1tbsp (optional as ice cream is used)
  3. Chilled milk – 1 cup
  4. Vanilla Ice Cream – 1 scoop
  5. Almonds – 4
  6. Cashews – 4


  1. In a mixture jar take roasted makhanas, almonds, cashews, and grind it into fine powder.
  2. Take a glass and put this powder and add chilled milk to it.
  3. Finally, add a scoop of Vanilla Ice cream and serve!

Healthy Tips

  1. You can replace sugar with jaggery or dates.
  2. You can also avoid ice cream and add one chilled banana for thickness.


Makhana Milkshake Recipe
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Aloo Makhana Pops Recipe

How to Use Makhanas or Lotus Seeds in Your Weight Loss Journey

Aloo Makhana Pops is a delicious and easy snack made with boiled potatoes and Fox Nuts or Lotus Seeds popularly known as Makhana or Phool Makhana. It is quick and easy and suitable for kids’ lunchboxes or tea-time snacks.


  1. Boiled potatoes – ½ cup
  2. Makhana/ lotus seeds – 1 cup
  3. Ghee – 1tsp
  4. Salt to taste
  5. Mint leaves finely chopped – 1tsp
  6. Coriander leaves finely chopped – 1 tsp
  7. Oil – 1 tsp 
  8. Cumin seeds – 1/2 tsp 
  9. Green chilli finely chopped – 1/2 tsp 
  10. Red chilli powder – ¼ tsp
  11. Jeera powder –  ¼ tsp
  12. Chaat masala –  ¼ tsp  (optional)
  13. Pinch of garam masala (optional)
  14. Lemon juice – ½ tsp


  1. Heat 1 tsp ghee in a pan.
  2. Add makhana and roast it for 8-10 mins until it becomes crunchy, on low flame. Once it’s ready, transfer it into a bowl.
  3. In the same pan take 1tsp oil, cumin seeds, and green chillies and allow it to splutter and then add boiled potatoes along with the spice powders and salt. Let it roast for 2 mins.
  4. Add roasted makhana and mix well.
  5. Finally add coriander leaves, pudina leaves, and lemon juice.
  6. Switch the flame off, make small grape size balls from the mixture, and serve hot with ketchup or chutney.
How to Use Makhanas or Lotus Seeds in Your Weight Loss Journey
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Makhana Kheer Recipe

Makhana Kheer Recipe

Makhana Kheer is a dessert that is often made during Mahashivratri, Navratri, and even during fasting. This kheer is similar to other kheers yet extremely delicious and healthy. Makhana kheer is super easy to prepare and a great treat to your taste buds.


  1. Makhana ( Fox Nuts or Phool Makhana) – 4 cups
  2. Milk – 1.5 Ltr
  3. Grated/desiccated coconut – ½ cup
  4. Cardamom powder — 2 tsp
  5. 10 -12 cashews or 10 -12 almonds – blanched and sliced
  6. Raisins – 1tbsp
  7. Condensed milk- 400gms (1tin)
  8. A pinch of saffron (optional)
  9. Ghee (clarified butter) – 2-3 tbsp


  1. Take 2 tbsp of ghee in a pan and fry cashews and raisins until it turns golden brown. Keep these aside.
  2. In the same pan, add makhanas and roast until it is crunchy. Keep it aside.
  3. Blend 2/3rd of makhanas in a blender and keep it aside.
  4. Heat milk and stir at intervals and let it come to a boil. 
  5. Add makhana powder into the milk and stir it for a minute and then add remaining whole roasted makhana into the mixture.
  6. Add sweetened condensed milk, stir and cook for another 2 mins.
  7. Add cardamom powder and saffron to the milk and keep stirring it for another 2 minutes.
  8. Let it boil for another 8 – 9 mins until makhana softens and milk thickens.
  9. Lastly, add the fried cashews and raisins.
  10. You can serve it hot/warm/chilled as per your choice.
Makhana Kheer Recipe
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Makhana Burfi / Makhana Katli Recipe

How to Use Makhanas or Lotus Seeds in Your Weight Loss Journey

Are you a Kaju Katli Lover? If so then try Makhana Katli /Burfi which is equally delicious and adds variety to your regular sweet fare. Makhana Katli is a simple sweet delicacy that you can prepare within 10 mins.


1. Lotus Seeds (Makhana) – 2 cups
2. Ghee – 2½ tsps
3. Desiccated coconut – ½ cup
4. Sugar – ½ to 1 cup according to taste
5. Water – ½ cup
6. A pinch of green cardamom powder
7. Pista slices for garnish


1. Heat 1 tsp ghee in a pan.
2. Add makhana and roast it for 8-10 mins until it becomes crunchy, on low flame. Once it’s ready, transfer it into a bowl and let it cool.
3. Blend roasted makhana in a blender separately into fine powder.
4. Add 1tsps ghee into a pan. Add makhana powder, desiccated coconut and mix on low/medium flame until it is slightly aromatic for 3 mins
5. In a separate pan, add sugar, water, and heat till it turns into a thick syrup.
6. Add the sugar syrup, green cardamom powder into the makhana powder pan and mix well. Cook till the mixture leaves the pan and turns slightly brown.
7. Grease a tray/plate with ghee on all sides. Transfer the mixture and spread it evenly.
8. Sprinkle pista flakes over the burfi and press gently. Makhana katli is ready!

How to Use Makhanas or Lotus Seeds in Your Weight Loss Journey
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Makhana Raita Recipe

Makhana Raita Recipe

Makhana Raita is one of the simplest Indian vegetarian dishes made with roasted makhana (puffed lotus seed/ fox nut) along with curd and some Indian spices.

Makhana Raita can be served with Pulao, Biryani and even Parathas. This is an easy and simple variation to the normal vegetable raita which we have regularly.


1. Curd/Dahi/ Yogurt – 1 cup
2. Phool makhana – ½ cup
3. Red chilli powder – ½ tsp
4. Cumin powder – ¼ tsp
5. Garam masala powder – pinch
6. Black pepper powder – ¼ tsp
7. Chaat masala – ¼ tsp
8. Chopped green chilli – ½ tsp
9. Chopped coriander leaves – 1 tbsp
10. Ghee – 2 tbsp
11. Salt – as per taste


1. Heat 2 tbsp ghee in a pan.
2. Add Makhana and roast it for 8-10 mins until it becomes crunchy, on low flame. Once it’s ready transfer into a bowl and allow it to cool.
3. Take curd and whisk it until it’s smooth and add all the other ingredients (red chilli, chaat masala, salt, green chilli, garam masala, cumin powder, pepper powder, chopped coriander leaves).
4. Refrigerate the mixture without adding Makhanas.
5. Add roasted makhanas 10 mins before serving.

Makhana Raita Recipe
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Namkeen Makhana Recipe (Chiwda)

Namkeen Makhana Recipe (Chiwda)

This is a healthy snack recipe made by roasting phool makhana or fox nuts. Roasted nuts and dry fruits are added to make it more nutritious. This is one of the best options during fasting or upvas.


1. Ghee (clarified butter) – 3-6 tbsp
2. Phool makhana (Fox nuts or lotus seeds) – 3 cups
3. Chopped almonds – 6 tbsp
4. Cashew nuts – 6tbsp
5. Raisins – 6tbsp
6. Pistachios – 6tbsp
7. Dried coconut slices – 6tbsp
8. Rock salt (sendha namak) to taste
9. Black pepper powder – 1.5 tsp
10. Amchur powder (dried mango powder) – 1/2 tsp


1. Heat 3 tbsp oil/ghee in a pan.
2. Add Makhana and roast it for 8-10 mins until it becomes crunchy, on low flame. Once it’s ready transfer it into a bowl
3. In the same pan add 2tbsp of all the dry fruits(except raisins and pistachios) and roast it until golden brown and aromatic, on low flame.
4. In another pan, dry roast the dried coconut slices until aromatic.
5. Stir all the above, pistachios, raisins along with rock salt, black pepper, amchur powder until the Makhanas are well coated.
6. Serve it once it’s cool. You can store it in an airtight container for future use.

Healthy and yummy namkeen!

Namkeen Makhana Recipe (Chiwda)
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Makhana Chaat Recipe

Makhana Chaat Recipe

Nothing better than a plate of chaat and a cup chai on a rainy day. A perfect evening snack with your family on a monsoon evening.

You must have tried Indian chaats such as Bhel Puri, Pani Puri, Masala Puri, and so on.

Did you ever think of having chaat that is not only healthy but also tastes beyond your imagination? Makhana/ Fox Nut chaat is a great option for you to try.

Cook time: 10-15 mins
Serves: 2-3


1. Phool makhana – 2.5 cups
2. Red chilli powder – 1 tsp
3. Oil – 2 tsp
4. Turmeric powder – 2 pinches
5. Roasted jeera powder – 1/2 tsp
6. Amchoor powder – 1/2 tsp
7. Chaat masala – 1 tsp
8. Salt as per taste
9. Finely chopped onion – 1
10. Finely chopped tomato – 1/2
11. Finely chopped coriander leaves – 2 tbsp
12. Sev- As per taste
13. Pomegranate – 1-2 tbsp
14. Lemon juice – 2 tsp


1. Heat oil/ghee in a pan.
2. Add Makhana and roast it for 8-10 mins until it becomes crunchy on low flame.
3. Add all the powders ( turmeric, amchoor, roasted jeera, red chilli, chaat masala, salt).
4. Stir well until the spices are well coated to the Makhanas.
5. In a bowl, put the chopped vegetables (onions, tomatoes, coriander leaves).
6. Add spiced makhana to the chopped vegetable bowl, add 2tsp of lemon juice and give it a toss.
7. Garnish with sev and pomegranate.

Your Makhana/FoxNut Chaat is ready!


1. You can also add green and tamarind chutney for enhancing the taste.
2. Roasted peanuts can also be a good addition.

Makhana Chaat Recipe